Malcolm Tucker: Seriously, the PM likes you personally. I like you personally, and we have absolutely no desire to get rid of you. I just want you to know that. None of this negative stuff is coming from us.
Cliff Lawton: Oh, Mal, mate, that... makes a big difference, makes me feel a lot more secure.
Malcolm Tucker: Does it? Well, that's difficult.
Cliff Lawton: What's difficult?
Malcolm Tucker: Just endless headlines, just endless, day after day, chipping away at your confidence.
Cliff Lawton: Absolutely.
Malcolm Tucker: See, the thing is, that we're starting to look weak. Everyone say "When's he gonna go? When's he gonna go?".
Cliff Lawton: Right...
Malcolm Tucker: And you don't want us to look weak, do you?
Cliff Lawton: No, no...
Malcolm Tucker: So there you are. That's why you got to go.